Deep Canvassing: The Proven Method to Change Hearts and Minds! Do you want to have compassionate, non-judgmental conversations across lines of difference? This session introduces the core components of deep canvassing.

People’s Action and Member Organization Living United for Change in Arizona Called and Texted Over 4.4 Million Undecided Voters

Contact: Johanna Kichton, 202.660.0605, press@peoplesaction.org 

WASHINGTON, D.C.People’s Action today culminated their massive deep canvassing and movement politics program to defeat Trump in Arizona and announced their historic results.

“We’re proud of what we did here in Arizona,” People’s Action Director of Movement Politics Ryan Greenwood said. “We spent this election season mobilizing the multigenerational and multiracial working class to put in the ground work to defeat Trump by connecting with voters. Now, we’re ready to continue the fight and ensure our government works for us all, not just the corporations and the 1%.”

This election season featured exponential growth for People’s Action, during which the organization:

  • Made more than 2,400,000 attempts to call conflicted and undecided voters;
  • Sent more than 2,000,000 texts to conflicted and undecided voters;
  • Had nearly 53,000 conversations with conflicted and undecided voters.

Deep canvass phone calls are candid conversations between canvassers and voters in which participants reflect on the experiences that shape what’s at stake for them. These conversations are critical to not only defeating Trump but also to building bridges among a divided America. People’s Action recently released new results from a deep canvass experiment it conducted showing that the method is about 102 times more effective at moving individual voters than the typical presidential persuasion program. Of the people People’s Action talks to, 48% move towards Biden and 21% completely switched to Biden from voting for Trump or being undecided. 

About People’s Action

People’s Action is a national network of 37 state and local grassroots, power-building organizations united in fighting for justice. We operate the largest progressive rural organizing project in the country. People’s Action and its member organizations are coordinating one of the biggest distributed organizing programs in rural areas this election season. 

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Press Contact
Johanna Kichton

(202) 660-0605

About People’s Action

People’s Action is a national network of 40 state and local grassroots, power-building organizations united in fighting for justice. Our organization recently released a vision for a national Homes Guarantee that has already prompted major legislation from champions including U.S. Reps. Ilhan Omar, Alexandria Ocasio-Cortez, and Rashida Tlaib. We operate the largest progressive rural organizing project in the country. Prior to endorsing Sen. Bernie Sanders for president, we completed a national forum series that The Nation called “the most in-depth, people-powered forum” of the 2020 cycle.”

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