Deep Canvassing: The Proven Method to Change Hearts and Minds! Do you want to have compassionate, non-judgmental conversations across lines of difference? This session introduces the core components of deep canvassing.

After Calling More than 1.2 Million Voters, People’s Action Congratulates Warnock As Count Continues

Contact: Johanna Kichton, 202.660.0605, press@peoplesaction.org

WASHINGTON, D.C.People’s Action today announced the results of its deep canvassing campaign to turn out voters in the Georgia Senate runoff elections in support of Rev. Raphael Warnock and Jon Ossoff. People’s Action focused on turning out students, Asian-Americans, and people living in rural areas who don’t frequently vote. People’s Action partnered with its special projects, Student Action and Justice is Global, and local organizations like Southerners On New Ground (SONG) and Black Voters Matter Fund to call over 1.2 million voters, text over 1.6 million voters, and have conversations with more than 23,000 voters.

“We know it’s critical that we win in Georgia. Mitch McConnell and the Republican-controlled Senate have blocked desperately needed and comprehensive COVID relief again and again,” People’s Action Distributed Organizing Director Brooke Adams said. “That’s why we decided to use our unique and powerful deep canvassing program to support groups on the ground and help flip the Senate.”

People’s Action showed up for Georgia by:

  • Calling over 1.2 million people;
  • Texting over 1.6 million people;
  • Having conversations with over 23,000 people;
  • Persuading 58.7% of people canvassers had conversations with to vote for Ossoff and Warnock; and
  • Signing up over 5,500 volunteers to deep canvass.

This presidential election season, People’s Action’s robust distributed organizing program called more than 47.3 million voters in battleground states and had more than 280,000 in-depth phone conversations, helping to deliver Biden’s margin of victory. Deep canvass phone calls are candid conversations between canvassers and voters in which participants reflect on the experiences that shape what’s at stake for them. People’s Action released results from a deep canvass experiment it conducted showing that the method is about 102 times more effective at moving individual voters than the typical presidential persuasion program.

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People’s Action is a national network of 37 state and local grassroots, power-building organizations united in fighting for justice. We operate the largest progressive rural organizing project in the country. People’s Action and its member organizations coordinated one of the biggest distributed organizing programs in rural areas this election season. 

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Press Contact
Johanna Kichton

(202) 660-0605

About People’s Action

People’s Action is a national network of 40 state and local grassroots, power-building organizations united in fighting for justice. Our organization recently released a vision for a national Homes Guarantee that has already prompted major legislation from champions including U.S. Reps. Ilhan Omar, Alexandria Ocasio-Cortez, and Rashida Tlaib. We operate the largest progressive rural organizing project in the country. Prior to endorsing Sen. Bernie Sanders for president, we completed a national forum series that The Nation called “the most in-depth, people-powered forum” of the 2020 cycle.”

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