Introduction to Deep Canvassing: The Proven Method to Change Hearts and Minds Are you an organizer, community leader, or just someone looking to engage with your community around deeply polarizing issues? Learn how to have compassionate, non-judgmental conversations across lines of difference with this powerful technique.

Contact: Johanna Kichton, press@peoplesaction.org, 202.660.0605

People’s Action and Member Organizations Called and Texted Over 11 Million Voters in Arizona, Wisconsin, Minnesota, Pennsylvania, Michigan, North Carolina, and New Hampshire

WASHINGTON, D.C.—People’s Action today announced that along with its member organizations, over 11 million attempts to contact voters living in key battleground states have been made this election cycle, with a majority of attempts being deep canvass conversations. Canvassers tried to contact voters in Arizona, Wisconsin, Minnesota, Pennsylvania, Michigan, North Carolina, and New Hampshire. Of the total, about 2.3 million were phone calls and 8.7 million were texts. 

By November 3rd, People’s Action and its member organizations expect to double these numbers to meet its ambitious goal of 5 million phone calls and 16 million texts, totalling a record-breaking 21 million voter contact attempts.

“No one has ever done deep canvassing at this scale and with this impact before. That’s because we’re not just training people to make transactional, minute-long GOTV callswe’re empowering them to be organizers who make meaningful connections with people,” People’s Action Distributed Organizing Director Brooke Adams said. “What we’re doing here is historic. At People’s Action, we successfully applied deep canvassing to a robust volunteer community at a national scale, and have the numbers to prove it.” 

Deep canvass phone calls are candid conversations between canvassers and voters in which participants reflect on the experiences that shape what’s at stake for them. These conversations are critical to not only defeating Trump but also to building bridges among a deeply divided America. People’s Action last week released new results from a deep canvass experiment it conducted showing that the method is about 102 times more effective at moving individual voters than the typical presidential persuasion program.

About People’s Action

People’s Action is a national network of 36 state and local grassroots, power-building organizations united in fighting for justice. We operate the largest progressive rural organizing project in the country. Our new podcast, To See Each Other, complicates the narrative about rural Americans in our most misunderstood, and often abandoned, communities. The Nation called our Iowa presidential forum the “most in-depth, people-powered forum” of the 2020 cycle.

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Press Contact
Johanna Kichton

(202) 660-0605

About People’s Action

People’s Action is a national network of 38 state and local grassroots, power-building organizations united in fighting for justice. Our organization recently released a vision for a national Homes Guarantee that has already prompted major legislation from champions including U.S. Reps. Ilhan Omar, Alexandria Ocasio-Cortez, and Rashida Tlaib. We operate the largest progressive rural organizing project in the country. Prior to endorsing Sen. Bernie Sanders for president, we completed a national forum series that The Nation called “the most in-depth, people-powered forum” of the 2020 cycle.”

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